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by Barry Welford
Internet Marketing Strategy Review
including Website Critique and Sales Improvement Plan
Summary - The review evaluates your Internet Marketing Strategy with respect to the market niche you are targeting and the competition you must beat. It includes a critique of your Web Site(s) and suggests how sales growth can be improved.
Process - The process includes the following:
- confirms the objectives of your Marketing Strategy and the role you wish your web site(s) to play in your selling process
- evaluates the market niche you are targeting
- explores your competition for this niche on the Internet
- examines your competitive advantage and looks at ways of enhancing this
- checks the selling effectiveness of your website(s) by examining saleability, usability, authority and visibility in search engines and in social media.
- suggests how your web site(s) may be made more selling effective
- suggests what other Internet Marketing activities should be included in your strategy.
The Review is a 6 page or more document of the key findings, delivered by e-mail. You can see the Table of Contents for a typical report in this PDF file, which opens in another window. Where appropriate, it will include detailed and specific changes required in the website(s) structure and content. The coach will typically spend at least 10 hours in total on the assignment.
| Stage in Evaluation | Description | Typical time | |
| Initial interview - By telephone or online chat |
To verify - Outline of company and products/services - Description of typical niche customer - Competitors for this niche |
30 minutes | |
| External research | Preliminary Internet research covering - what the typical niche customer is seeking - what competitors are offering those niche customers - your competitive advantage - online visibility versus the competitors - selling effectiveness (conversions) |
1 ½ hours + | |
| Online chats or telephone calls | Discussion covering - Niche definition and Competitors - Company objectives - Search Engine and Social Media visibility - Sales process and selling resources - Preliminary findings and observations |
30 minutes | |
| Further research and write-up of report | By telephone, e-mail, Internet research or as otherwise appropriate | 6 ½ hours + | |
| Delivery of findings and discussion thereon | Delivery by e-mail and telephone review meeting(s) | 1 hour + | |
| Total | 10 hours + |
Fees - The fee for this work is $ 1,450. The fee is reduced for solo entrepreneurs and also for non-profit agencies. If either applies, please contact us. A deposit of 50% of the total fee is payable at the start of the project. The balance is due on delivery of the report. The project is subject to the SMM Standard Terms and Conditions. Please note that fee rates for future projects may be increased at any time.
SMM's strengths, experience and creativity can complement and expand those of your company as we work together to use the full potential of the Internet and grow your sales. To learn more, write us a Message today on how we can assist you without obligation.
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Reproducing This Document: Permission is granted to reproduce this Document in its entirety in an e-mail newsletter or on a web site provided that the article is reproduced as shown above, with a hyperlink to http://www.smmbc.ca with credit in writing to SMM Internet Marketing Consultants. Please send an e-mail notification and a copy of the newsletter or link to admin@smmbc.ca upon reproducing the Document.
