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by Barry Welford
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SIX IMPORTANT WORDS
Help is defined by the recipient.
In any situation, only the person receiving the help can say whether it really is. Sometimes, the recipient may feel that it is an attempt to control, or it is undue interference or the act of a needless busybody. Even giving the simplest of advice can create this reaction.
As I saw how this phrase applied in different situations, I was struck by an even more fundamental principle. This again is a six-word sentence.
We never know what others see.
Although we may believe that we instinctively understand how another person feels, that is probably never true. Each of us is different, with different backgrounds and instincts. This explains why two apparently similar people can react in very different ways. And it's even truer when you are dealing with very different people, for example men dealing with women or vice-versa. It takes special measures to overcome this.
The problem affects the toughest business situation - seeking potential new customers. Keeping this phrase firmly in mind can cause a dramatic change in marketing strategy.
If you wish to use this approach, SMM will be happy to work with you. Our help can be configured to meet exactly the needs you have. Our strengths, experience, creativity and practical common sense can complement those of your company. So write us a Message today on what you're looking for without obligation.
Barry Welford
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