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Documents au sujet du Marketing via l'Internet

Les documents sont dans la langage de la description. Alors on s'excuse si cela vous cause un inconvénient.

• Glossaire de Marketing via l'Internet - Français > Anglais

  Ce glossaire est basé sur Le grand dictionnaire terminologique dans la mesure du possible. Ceci fournit les traductions recommandés au Québec, Canada.

• Marketing Right Now

  MRN is a series of articles, which has appeared on the Cre8asite Forums blog, Cre8tive Flow. Detailed information is provided on the essential marketing actions that will ensure a successful business start-up and strong sales growth.

• Websites - BC or SF?

  Choosing the right website to support your business is a complex decision. Many business owners need help in making this decision since many websites turn out to be very ineffective in generating sales.

• Marketing Strategy

  Developing the right marketing strategy is an essential prerequisite to any investment of effort or cash in Internet marketing or a website. A mentor or coach brings important extra perspectives to the strategy development process.

• Les plans marketing gagnants ciblent la clientèle

  - décrit un principe fondamental dans l'approche SMM pour déterminer une stratégie marketing - voir l'ensemble avec l'oiel du client - choisi comme "Notre Choix" en mars 2000 par Strategis Canada

• Website Planning

  A website can be a powerful selling force if clearly defined objectives have been set and all operating parameters have been fully determined. This includes Search Engine Visibility, Usability and Credibility. These issues must be resolved in the planning stage. Trying to graft them later on to a website will prove ineffective. Accordingly a detailed specification must be the basis for the web designer's work.

• Choosing The Right Business Website Designer - The Bottom Line

  Vancouver, Montreal and Toronto are all rich with talented web designers. However some are not fully aware of how websites must be constructed to be selling effective. The detailed website specification produced in the website planning phase will ensure all factors are handled correctly. The web designer must nevertheless be on top of the complexities of modern website design.

• Website Ten Commandments

  Ten essential rules for Selling Effective Websites. Unfortunately many websites suffer from errors that can render them ineffective or even damaging in their effect on clients. Newsletter 33 - "Ten Problems That Will Destroy Your Website's Selling Effectiveness" gives more details.

• Search Engine Optimization (SEO) Key

  Search Engine traffic to websites should be an important contributor to the prospective leads who find the company's websites. Search Engine Optimization must be thorough and detailed to maximize the traffic.

• Website High Performance Tune-Up

  A 12-Step Program to get maximum sales growth from your website Much can be learned from the way websites perform. An ongoing program to continually tune the website can significantly multiply the sales growth performance.

• Getting Leads And Selling

  Although the Internet brings much more powerful communication tools, it also brings tougher competition and empowers buyers to be more in control of whom they choose to see and how they wish to purchase. An effective marketing and selling organization will plan, operate and monitor results to succeed in this more challenging environment.

• Fast Companies

  Reprint of a talk given in 1999 by Bill Taylor, one of the co-founders of the magazine, Fast Company - no longer available from Fast Company and reproduced here by permission. It deals with the critical nature of time and provided a basis for Newsletters 14 - Faster is Better and 15 - Time is Critical