SEO (Search Engine Optimization) Key
Important Note: SEO is important for business websites since often more than 70% of visitors to a website will have got there by a keyword search using a search engine, most often Google.
It is important to realize that SEO is only one part of a total Internet Marketing Strategy. More than half of our clients after working with us realize they had not put enough effort into tuning their strategy for maximum results.
It is essential to get your strategy right. Your strategy must target the right customers, help you stand out from your competitors and ensure that prospects and clients have a strong desire to do business with you. Such a strategy will ensure the best possible sales growth. A fixed fee Internet Marketing Strategy Review and Sales Growth Plan is often a wise first step.
Introduction
The Search Engine field is complex. Simple oversights and errors may reduce search engine traffic by a factor of ten or more. In recent months, Google has made significant changes in its algorithms and in the way it presents search results. The new complication here is Local Search, which will bring you local customers but involves new approaches. This all increases the SEO challenge. Be prepared to invest significant time in becoming an expert and in staying on top of changes. Alternatively work with someone who can provide that up-to-date expertise.
SMM will be happy to work with you to ensure your website is highly visible in search engine keyword searches and is bringing in sales. To see what is included in a typical SEO project, please see the explanation which follows. For more details on typical SEO packages, select either 
SEO Canada, 
SEO USA or 
SEO World. As a first step, to check whether SEO (Search Engine Optimisation) is really the problem, you may wish to benefit from a Bonus Website Mini-Review, which will determine key directions for improvement.
Some people assume that SEO is just a matter of adjusting the content on the web pages and getting a large number of links from other websites that point towards the website. You will see the experts debate on whether it is Content or Links that is most important. What is often not realized is that the Website architecture or structure can be even more important in getting good search engine visibility. An effective SEO project will handle all three aspects as is illustrated in the next table.
Triple Power SEO | |||
Components |
Website Architecture |
Content |
Links |
 |
 |
 |
|
Upsides |
Visibility | Appeal | Authority |
Downsides |
Barriers to search engines | Spam | Penalties |
Monitor, Measure, |
 |
|
|
SEO gets web pages ranked highly in Search Engine Report Pages (SERPs) by natural selection. All three major search engines must be considered - Google, Yahoo! and MSN Search or Bing. The latter two will be combining at some time in the next two years. SEO gets visitors to the web page. The web page must then convert a casual visitor into a prospect. To do this, the web page must not appear stilted or lack credibility. Web pages must not contravene the Terms of Service of each search engine. A contravention might trigger permanent removal from the search engine database and thus zero resulting traffic. This largely means that the search engine spider sees what the human visitor sees.
SEO is best done initially as the website architecture is being determined and as the individual pages are being constructed. Over time, web pages can be 'tweaked' to reflect changes in the market place and what is learned from website traffic. A detailed listing of most of the elements involved in such an improvement process can be found in the SEO Key Steps document.
Next Steps
SMM's strengths, experience and creativity can be working for you. For examples of typical SEO projects, select either
SEO Canada,
SEO USA or
SEO World.
If you are looking for an expert who can provide guidance to your team as they work on SEO, then SMM is an ideal choice. If this is of interest then write us a Message on what you're looking for without obligation or request a quotation by clicking on the button to the right.
BPWrap
Reproducing This Document: Permission is granted to reproduce this Document in its entirety in an e-mail newsletter or on a web site provided that the article is reproduced as shown above, with a hyperlink to http://www.smmbc.ca with credit in writing to SMM Internet Marketing Consultants. Please send an e-mail notification and a copy of the newsletter or link to s-m-m@shaw.ca upon reproducing the Document.
